Feisty Fiesta

May 24, 2018


We're excited to release our latest MTB freeride jersey, we're calling it the Feisty Fiesta because it apparently pairs well with Tecate. 

Big shout out and thanks to Cupcake over at DrunkCyclist.com for helping to get some shots of the jersey out in the wild while weather wasn't cooperating so swell up here in Minnesota. 

Stay tuned for another jersey we have in the works! 

Do you like having fun? Do you consider yourself a 'Casual Athlete' that doesn't try too hard? Maybe you enjoy riding a bike... followed by a few beers with your friends?

Then you should consider joining BELCH as a Direct Brand Ambassador!


What do you get out of it…?

  • Initial BELCH merchandise for a highly discounted price
    • This is the swag you will wear in your social media posts and around town, so if you want to rep more, you gotta buy more!
  • Access to BELCH events
    • Summer boat parties on the St.Croix
    • Summer Pedal Pub Tour
    • Access to attend (and work) BELCH sponsored events
  • Access to BELCH merchandise
    • Discounted BELCH gear
    • Merchandise allocation when DBA duties are performed and point levels are reached (see Point System document)
    • Say in what Brand Ambassadors get to wear i.e. (U of M’s Maroon and Gold Shirts)
      • drinking beer with Belch gear's Ride Beer Drink Bikes shirt
    • Experience in promotions, marketing and events
    • Have a KICKASS time promoting a fun brand!

Direct Brand Ambassador Tasks:

    • Post on social media outlets wearing brand gear. Tag BELCH and use our hashtags:
      • #BELCH
      • #BelchGear
      • #YieldToGoodTimesA social media post with Belch Gear's Beach in a Bottle Tank Top for Sale
      • #SlowYourRoll
    • Required to post at least twice a month (but there is no limit)
      • You will be given personal discount codes to post with (5% off with code XYZ). This is how we will track your sales for sales contests.
      • For each Instagram/Facebook post that earns over 100 likes, ambassador earns 9 points. 1000+ likes gets you double points. (Note: the number for likes is subject to change)
      • Example of point system:
        • 45 points: Tank top
        • 72 points: Beerscape glass
        • Hit 100: Spot on Boat-Party
        • 150: Long-sleeved thermal
        • See Point System Document for a full list of benefits
    • Sell BELCH Merchandise
      • You will be given a personal discount code to promote. If someone uses this code to purchase a BELCH item, you will be rewarded 50 points
    • FOR CAMPUS AMBASSADORS- Hold one event per semester promoting BELCH
      • Food (if necessary) set-up gear and promo items will all be provided
      • Obtain emails for BELCH to send out our monthly e-newsletter by having a sing-up sheet
      • Can be as small as a table in the student union to as big as a sponsored get together during spring-jam or another related event- Let us know what you’re thinking- we will try to make anything possible if we can!
    • Attend BELCH events as a Representative
      • We hold a lot of pop-up shops at breweries and community events our target market attends.
      • Every event attended earns you 50 pointsbrand ambassadors smiling at table playing beer pong
      • 15 hours of working events gets you to the BELCH “Fancy-pants” dinner. Date dependent on ambassadors.
    • Represent the brand well
      • Wear your stuff! I mean it’s pretty fricken sweet right?
    • Stay on top of posting
      • NOTE: Loss of position after 2 missed social media posts
    • Send us your photos! We would love to see you wearing the BELCH gear out. We will be able to use these for our own social media and promotions.

Rules of Conduct

  • No negative bashing of other brands online and in-face.
  • Represent BELCH for what it is…. don’t be a dick!

We are open to offer other opportunities and experience if there is interest. Compensation and/or points will be allocated accordingly. Let us know what you're good at or want to learn more about!

Please Note: Not all of our gear is up on www.belchgear.com. There are a lot of other pieces we are currently working on, waiting to receive, or have yet to produce.

Please email kelly@belchgear.com a short paragraph on how you live out the BELCH lifestyle and why you would like to join our ambassador team. We look forward to hearing from you and having you join the crew!

Being a professional endurance drinker, I’ve encountered my fair share of competitive hangovers. Here I’ll share tricks that can help you to one-up your competition during the next event.



It’s critical during the early stage of the event to keep those electrolytes up. I always like to keep Nuun tablets handy. They pack away nicely in tablet form, and can be conveniently dropped into a pint of water at your favorite watering hole during the party. 


We all know how important it is to properly fuel your body during any endurance event. My fuel of choice is sticky white rice and hoisin sauce right before bedtime. Pack your belly full of white rice to soak up that leftover booze and limit it’s continuing effects after you’ve hit the hay. Trust in Uncle Ben. 


The Morning After.

An important piece to any competitor’s arsenal is a cold Coca-Cola and package of Peanut M&M’s. Awoke to find that those body shots may have got the best of you? Pop the top off of a cold Coca-Cola and accompany that with peanut M&M’s. None of this is scientific, but helps spike your sugar levels to shake that hangover, and it’s a tasty treat.


Have your own favorite remedies? I would love to try them!

I was fortunate enough to sit down with St. Croix Valley Magazine over a beer with some of my friends at Chilkoot Cafe & Cyclery. Click on the photo below to read the blurb. 

This past weekend we had the opportunity to spend a glorious day outside in perfect sunshine, eating bbq, watching a bike race, and sponsoring the post-race beverages at the Filthy50 gravel race in Stewartville, MN. It was bunches of fun with 500 riders. We had a variety of homebrew on tap....I think now people are more confused than ever as to if we're in the business of apparel, or beer. Maybe both?

As always we appreciate the friendly crowd and it's awesome to meet the great people in person that help to make BELCH happen. 

Couple of buddies out for a great time! 

Red Plaid spotting! 

Word got out about free beer. 

Steel Plaid / Red Plaid

Riders coming in!

Not one of ours, but we thoroughly appreciated this gentleman! 






September 04, 2015


We recently had a fun chat with the fellas over at GearJunkie.com about our company, our product, and what we stand for.  

This was really our first official 'public press' that we've ever done, so it was a bunch of fun.

Check us out here


The Green Beret Adventure Team is made up of a couple guys doing a whole lot of riding for a whole lot of good. They'll be putting on 4,600 miles over the next couple of months to raise awareness and a goal of raising $100k to treat vets suffering from PTSD. 

To help our boys along on their journey we created their team bib short and jersey kit you see in the video below.

Want to do some good and help these guys reach their goal? Donate here: https://www.crowdrise.com/RideToValhalla/fundraiser/GBAT

This past Sunday BELCH joined our friends at the annual NE Brewer's Block Party hosted by Sociable Cider Werks, and a party it was with over 17,000 in attendance! The best part about these events is seeing old friends and meeting new like-minded individuals that are out there to be social and have a great time.


In our tent outfitted with beer and cider, cooling chamois towels, and mini beer pong, we also had our standard apparel offerings setup, and the same question came up multiple times from the casual cyclists that we cater to, so I thought I'd take this moment to allow myself to be technical. 


The question was 'do I need a jersey to ride, and what makes a jersey better than a standard t-shirt?'


The first part technical answer is; hell no you don't need a jersey to ride, just get out and ride in whatever allows you to feel comfortable. 


The second part technical answer is; it really depends what kind of riding you plan on doing and just how comfortable you want to be. A short jaunt to the bar or coffee shop on a cool day will suit you fine with a casual t-shirt, but if you're a sweaty beast on a longer, hotter ride that t-shirt is going to hold that sweat and not allow your sweat to do what is intended. Our jerseys help to keep you comfortable on a longer, hotter ride. How you ask? They bring multiple things together to accomplish this task. Our jerseys are made from 100% polyester fibers that wick moisture away from your skin which accomplishes two things in tandem; it helps to keep your jersey dry and comfortable, and while doing so it's also performing evaporative cooling. We also use a full length zipper and vented side panels to allow for maximum ventilation and airflow. Lastly each jersey has 3 deep pockets to keep important things on your body and close; snacks, beverages, ID, etc. 


We were thrilled to be asked to create a custom jersey for one of our favorite breweries and hangouts in Minneapolis; Sociable Cider Werks. 

We handled the creative design and production of this handsome piece. The fine folks at Sociable thought it turned out awesome, and by the way they are selling through apparently 'the people' think it turned out awesome as well!

Always a pleasure to produce awesome pieces for awesome guys in awesome places.  

Thanks guys! 

This past weekend BELCH co-sponsored Team Hopwheels for the MS150; a 150 mile ride from Duluth to White Bear Lake to help raise funds and awareness for Multiple Sclerosis. We're happy to report that Team Hopwheels raised $25,000.

We couldn't have asked for a better weekend weather-wise, and just in general.....not one single flat tire amongst the entire team!


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