Since 2017 BELCH has been on a mission; don't let kids go to bed hungry.
One late night while feeding my new daughter from a bottle I said aloud to her "everyone sleeps better with their belly full". I immediately recognized that some kids aren't so fortunate.
From that point on I've made it a mission that for every single item that BELCH sells on the retail or custom side of the business, we'd partner up with a local non-profit Feed My Starving Children and contribute enough to feed a kid for a full week.
It's been a refreshingly new perspective. Instead of focusing on revenue generated, or the number of items sold - we focus on the number of bellies we can help fill.