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Dreamt up in 2013, BELCH was founded from fun. We wanted to make quality gear with modest aspirations of earning enough dough to sponsor events, provide some beer, and most importantly -- wanted to have fun along the ride. We're thankful to say that with your help, we've achieved that. 

Most brands today tout chiseled athletes, or depict their brand as something that will carry you to the podium. Not us. We want to represent you. We’re an unassuming brand. Whether you finish in the top 3 or even finish at all, at least you started.

I guess you could say we’re a little laid back.  Life doesn’t need to be a constant grind. The BELCH Team participates for the after-party. We accept all shapes and sizes, casual and elite, mountain or road. There is only one condition - Don’t be a dick!

We created a brand with a silly name, that brings you quality gear, and fosters an amazing outlook that we hope will extend through and beyond your favorite pastime activity.

Be comfortable. BELCH! 


Feisty Fiesta

May 24, 2018

We're excited to release our latest MTB freeride jersey, we're calling it the Feisty Fiesta because it apparently pairs well with Tecate.  Big shout out and... Read More

BELCH Direct Brand Ambassador Program

April 11, 2017

Do you like having fun? Do you consider yourself a 'Casual Athlete' that doesn't try too hard? Maybe you enjoy riding a bike... followed by... Read More

Beating the Hangover

June 28, 2016

Being a professional endurance drinker, I’ve encountered my fair share of competitive hangovers. Here I’ll share tricks that can help you to one-up your competition... Read More

St. Croix Valley Magazine

May 04, 2016

I was fortunate enough to sit down with St. Croix Valley Magazine over a beer with some of my friends at Chilkoot Cafe & Cyclery.... Read More