Dreamt up in 2013, BELCH was founded from fun. We wanted to make quality gear with modest aspirations of earning enough dough to sponsor events, provide some beer, and most importantly -- wanted to have fun along the ride. We're thankful to say that with your help, we've achieved that. 

Most brands today tout chiseled athletes, or depict their brand as something that will carry you to the podium. Not us. We want to represent you. We’re an unassuming brand. Whether you finish in the top 3 or even finish at all, at least you started.

I guess you could say we’re a little laid back.  Life doesn’t need to be a constant grind. The BELCH Team participates for the after-party. We accept all shapes and sizes, casual and elite, mountain or road. There is only one condition - Don’t be a dick!

We created a brand with a silly name, that brings you quality gear, and fosters an amazing outlook that we hope will extend through and beyond your favorite pastime activity.

Be comfortable. BELCH! 


Beating the Hangover

June 28, 2016

Being a professional endurance drinker, I’ve encountered my fair share of competitive hangovers. Here I’ll share tricks that can help you to one-up your competition... Read More

St. Croix Valley Magazine

May 04, 2016

I was fortunate enough to sit down with St. Croix Valley Magazine over a beer with some of my friends at Chilkoot Cafe & Cyclery.... Read More

Filthy50, Stewartville MN

October 12, 2015

This past weekend we had the opportunity to spend a glorious day outside in perfect sunshine, eating bbq, watching a bike race, and sponsoring the... Read More

September 04, 2015

We recently had a fun chat with the fellas over at about our company, our product, and what we stand for.   This was... Read More