Dreamt up in 2013, BELCH was founded from fun. We wanted to make quality gear with modest aspirations of earning enough dough to sponsor events, provide some beer, and most importantly -- wanted to have fun along the ride. We're thankful to say that with your help, we've achieved that. 

Most brands today tout chiseled athletes, or depict their brand as something that will carry you to the podium. Not us. We want to represent you. We’re an unassuming brand. Whether you finish in the top 3 or even finish at all, at least you started.

I guess you could say we’re a little laid back.  Life doesn’t need to be a constant grind. The BELCH Team participates for the after-party. We accept all shapes and sizes, casual and elite, mountain or road. There is only one condition - Don’t be a dick!

We created a brand with a silly name, that brings you quality gear, and fosters an amazing outlook that we hope will extend through and beyond your favorite pastime activity.

Be comfortable. BELCH! 


Green Beret Adventure Team

August 13, 2015

The Green Beret Adventure Team is made up of a couple guys doing a whole lot of riding for a whole lot of good. They'll... Read More

What can a jersey do for me?

July 30, 2015

This past Sunday BELCH joined our friends at the annual NE Brewer's Block Party hosted by Sociable Cider Werks, and a party it was with... Read More

Sociable Cider Werks

July 13, 2015

We were thrilled to be asked to create a custom jersey for one of our favorite breweries and hangouts in Minneapolis; Sociable Cider Werks.  We handled... Read More

Great weekend. Perfect ride.

June 15, 2015

This past weekend BELCH co-sponsored Team Hopwheels for the MS150; a 150 mile ride from Duluth to White Bear Lake to help raise funds and awareness... Read More